“Anyone who tries to make a distinction between education and entertainment doesn’t know that education must be funny and fun must be educational”
(M. Mc Luhan)
Edutainment is an entertainment formula thought for youth but more and more appreciated by audiences of all ages. The show fits all the family, being able to convey a pedagogic “moral”, education and values. Edutainment underlines and strengthens the set of guidelines today in use in primary schools but missed by the previous generations – grandparents and parents – who daily live with these children. It is extremely important to reach and sensitize them, as well, on environmental protection, healthy lifestyle rules and the importance to know more about their country, so that they can help their kids to do the same every day.
All the shows come from original ideas or are inspired by already existing “texts”, adapted to a children’s audience.